Unboxing Campaigns Private Client | 2024 | Packaging, Print Design & Copywriting One of the things I enjoy most about branding is imagining the company behind it. For this project, I was asked to create a series of conceptual brands that could demonstrate a startup’s personalized unboxing campaigns. Each one needed its own visual identity …
Wander Bar Brand Application Academic Project | 2025 | Branding, Print & Social Media Luxury hotels aim for identities that feel effortless, but that impression is built through hundreds of small details. A guest may not register the way a menu, room key, or social post looks, but each one subtly shapes how the brand …
Haustier Brand Identity Academic Project | 2024 | Branding Haustier gave me the opportunity to explore what happens when we design around the way people actually live. The project was to create an identity for a furniture company that combines modern elegance with pet-friendly functionality. I wanted to create a logo that reflected the company’s …
Sydney Travel Poster Academic Project | 2024 | Illustration & Layout Design A city is often remembered through its landmarks, but many of the memories that we bring home from vacation are made of smaller moments. The warm glow of a slow sunset, the feeling of soft sand beneath your feet. The earthy smell of …
Nomadia Candles Packaging Design Academic Project | 2024 | Packaging Design & Copywriting Scented candles are rarely purchased out of necessity. They’re usually chosen to enhance a favourite space or give as a gift to someone special. This project asked me to design conceptual packaging for a candle that was inspired by the scents of …